Repower is a people powered campaign to upgrade Australia's energy system to 100% renewables. We were excited to support the Repower campaign through the re-brand, web design and information design process.
For the re-branding process our aim was to capture the core values of the brand: a movement that is going forward, is avant garde, eco friendly and has a focus on people. In achieving these objectives, it was also important to maintain a strong link to the existing Repower brand. For example, we drew on the iconic sun for Repower’s logo, adding a modern touch via the hashtag.
We then applied the new brand to the web design. The campaign needed to display a large quantity of data and information in a way that was still friendly and engaging. So user experience and information design were key. A full icon set was designed to explain processes and achieve effective data visualisation.
The result was an award winning website, that put forward a new approach for progressive campaig