Code Nation

BrandingArt DirectionGraphic Design

Code Nation is a design studio focused on the creation of digital solutions for progressive organizations. Thus, in the process of visual identity creation, we wanted to show a flexible, kind and experimented brand that is focused on people.
The main source of inspiration for this project was the brand's name itself. The principal concept that we appropriate was the definition of "Code": A set of elements that combine to generate a new meaning. This was a key-definition in the logo's creation process.  On the other hand, the brand's visual language alludes to the word "Nation". A complete set of "Flags" was designed to give the brand a versatile language. All elements are related through basic geometric figures and the color palette.

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