In a city like Bogotá, where the gastronomic options are so many, there is a mexican restaurant called “Chingale”. Its objective is to attract the attention of the Bogota dinner guests and to position itself in the market as the best of its kind, not only because of their food but also because of the experience that they offer.
The strategy of approaching the brand’s design comes from a study of the Mexican culture where we focus on one of the most representative festivities: the day of the dead. This reference lays out a specific iconography, colorful and unique. With that in mind it was decided that the appropriate solution would be a lettering that made the brand unique and distinguished with dynamism and laden with typical organic representations of Mexican artists.
The whole visual process of the brand is extremely detailed and controlled with the intention of avoiding a disorganized design and instead elevate the rich graphic of each piece and to signal to the consumer that it is a restaurant with very high standards.